Located in the Sylvia Park shopping precinct, this retail chain uses a neutral backdrop of colour and finishes to ensure the products (in this case fashion garments) to become the key element of attraction for the consumer.
 
A visually appealing façade was created to attract clientele by breaking down the traditional barrier of the shop front window concept bringing the inside outside. This has been achieved with a specially designed cube wall as a split window glass case, leaving half of it open and protruding slightly into the mall zone. The cubes are completed with a display plinth of mannequins mingling with the crowds thereby creating a more interactive retail experience for customers.
 
The cube design visible in the shopfront window is a consistent theme throughout the space and brings an unusual twist to the overall finished design. Preview looks simply stunning amongst its competitors at Sylvia Park, enticing the consumer and creating a new shopping experience for them.